Pony Power LbNA # 50489
|Placed Date||Sep 22 2009|
|Location||Seven Oaks, TX|
The Ford Mustang was initially based on the second generation compact car, the Ford Falcon. Production began in Dearborn, Michigan on March 9, 1964 and the car was introduced to the public on April 17, 1964 at the New York World’s Fair. It was heavily advertised during the latter part of it's development and on April 16, 1964, the day before it's release, Ford ran simultaneous commercials at 9:30pm on all three major television networks, ABC, NBC, and CBS. The following day, April 17, 1964, people "attacked" the Ford showrooms. Everyone was in a frenzy to be one of the first to own the Mustang. Ford sold over 22,000 Mustangs the first day. By the end of the year, Ford had sold 263,434. By the end of the Mustang's first anniversary, April 17, 1965, Ford had sold 418,812 Mustangs. That’s some serious Pony Power! It is Ford's second oldest nameplate currently in production, next to the F-Series pickup truck line and was Ford's most successful launch since the Model A in 1928. It is said that the Mustang name was first suggested by Robert J. Eggert, Ford Division market research manager. Eggert, a breeder of quarterhorses, received the book, “The Mustangs” by J. Frank Dobie in 1960 as a birthday gift from his wife. The book’s title gave him the idea of adding the “Mustang” name for Ford’s new concept car to the list to be tested by focus groups. “Mustang” won by a wide margin and was chosen as the name for the new and special car. The Mustang was the first of the "pony car" class of American automobile, sports car-like coupes with long hoods and short rear decks, and gave rise to competitors such as GM's Camaro, AMC's Javelin, and Chrysler's revamped Plymouth Barracuda. It also inspired foreign coupés such as the Toyota Celica and the British Ford Capris. Although some other pony cars have seen a revival, the Mustang is the only original pony car that has remained in production without interruption after four decades of development and revision. Besides, it’s the only one with a pony name, and that’s part of what makes it special.
This letterbox is located at the Polk County Safety Rest Area (southbound) on U. S. Highway 59 near Seven Oaks, Texas. This is one of the great new rest stops that have been going up on Texas Interstate highways in the past few years. Check them out at http://www.txdot.gov/travel/safety_rest_areas/map.htm. If you’re heading north from Houston, go just past the northbound rest area and stay in the inside lane. There is a crossover just at the north end of the rest stop. cross over US 59 and go south. Immediately you will come to the exit to the southbound rest area, right at the Seven Oaks city limit sign. Pull in, go past the visitors center, and park in front of the play area.
To the box:
This is a very busy rest stop, so you will have to be very stealthy. You are in full view of two picnic pavilions and the children's play area. If they are occupied, go inside and look at the displays or take a walk. When you are ready for the box, look for the light pole directly behind where you parked your car. Walk to it, then walk to your left for 30 steps. To your right, at the edge of the woods, there is a pine tree with a lot of growth around it. Go clockwise around to the back of that tree and you will see a stump. The box is on the ground next to that stump, covered with pine needles and a white rock. Red and black markers would be appropriate for this pony.