The Blue Oval  LbNA # 52414

OwnerBoots Tex    
Placed DateMar 5 2010
CountyMystery
Location???, TX
Boxes1
Found By???
Last UpdateJan 17 2013

Clues

According to legend, Fordís current logo, with its Spencerian script and elegant appearance, is derived from the business card of one of the companyís first executives. If the font looks familiar, thatís because the same basic typeface is used in the Coca-Cola logo. It has existed largely unchanged since 1912. The color was changed from a black oval and script to a blue oval with white script in 1927. The shape of the oval has been tweaked a couple of times, but only slightly. The current shape is flatter than the original, but thatís it. In 1966, Henry Ford II asked famed graphic designer Paul Rand to update the Ford corporate logo. Iíve placed a picture of it on AQ. Paul Rand, in a long career, designed many logos that youíre familiar with, including IBM, UPS, Westinghouse, Cummins Diesel and the infamous tilted ďEĒ of Enron. Hank Two rejected it, after much deliberation, because he found the change too radical. What was good enough for his grandfather, he felt, was good enough for him.

This is a Bonus Box. You'll find clues to its location in the logbook of the host box.